To it's credit, every once in awhile, I find some cool things there. And, every once in awhile, I'll ask someone where they got their cool whatever, and they will tell me Wal-Mart.
My trip to Wal-Mart was to lend advice and support during a shoe hunting expedition (not mine). While I did not see the cute moccasin like boat shoes that Michelle said she got (at least I think she said it was Wal-Mart) I did pick up the May issue of All You magazine so it wasn't a total loss.
I like All You magazine. It's "Ideas, Tips, and Life with a Reality Check"! It's geared towards the 30-40 something working mom but slightly more blue collar than, say the Redbook demographic. I like All You because it really understands their readers. The fashion, make up, and hair, never gets any trendier than TLC's What Not to Wear and the health, finance, relationship advice are akin to what you can find on MSN.com- only, not as sophisticated. The products they showcase are all sold in places that most people have access to (such as Wal-Mart... no surprise since it's a Wal-Mart owned magazine) and rarely exceed $20 for beauty, $50 for fashion, and $150 for gadgets. They understand that their readers are over-weight, mom's with bad hair, who goes out to malls wearing sweat pants, crocs, and, if feeling frisky, a bright, striped v-neck. They don't care about the details, they just want a simple, Idiot's Guide to life... and that's what this magazine tries to deliver.I like the magazine because of its simple, blue collar nature. All the other magazines tells me that I need to dress better, make more money, be more cultured, have lots of hot sex, be a decorating maven,be in perfect health, and own the latest black berry or treo or whatever. All You tells me that wearing khakis is an achievement (as suppose to sweat pants I guess), 401(k) is all I need to be financially savy, and a cheery throw pillow will fix all decorating needs. And really, isn't that most of us?
Ooh... the main reason I like this magazine is its recipes. I'm looking forward to trying the Orange-Glazed Strawberry Cupcakes.
The only downside to this magazine is that it can only be purchased at Wal-Mart and it costs like $21 to subscribe. $21!! For a magazine that sells for $1.97! There are loads of coupons in there, however. The May issue has $33.90 worth of coupons. It's mostly stuff that I have zero interest in buying but $33.90 x 12 is $406.80. Out of approx. $406.80 in coupons, I'm sure I can re-coup my $21. Maybe I'll subscribe.










